Business Workshop for Creative Freelancers

Join Vari McKechnie for a Business Workshop for Creative Freelancers.  

Together we will create your signature offer. That’s the way you most love to help and support your clients.

Already have a signature offer? Great! We can work to elevate this to the next level, or create a brand new way for folks to work with you.

I’ll teach you the framework, give you lots of potentials for you to work with, then support you as you actually create the offer during our time together.

By the end of the workshop you will be ready to begin inviting clients into your offer.

This workshop is online so you can join from anywhere.

It’s perfect for anyone who wants more freedom, more money and more peace as a freelancer.

21 + 22 March 202

Freelance life doesn’t have to be the endless feast or famine cycle.

You can work with great clients doing work you love and make great money doing it.

You can do this whilst having your evenings with your family, weekends with friends and take trips without your laptop.

When you have a signature offer that speaks directly to the heart of your perfect client, you get to spend more time on the creative work you love and less time on email, invoicing and endless rounds of edits.

I’m excited to teach you the framework I’ve used for over a decade as a freelance graphic designer. This is the framework I’ve taught my private coaching clients too. 

Let’s get together, refine your offer and get you doing more of the work you love for awesome clients.

About Vari

Vari McKechnie is a creative, writer and coach to creative freelancers and entrepreneurs.

With more than 2 decades of experience as a graphic designer, she works on a variety of projects, ranging from business branding and website design to packaging and book design. She also takes on a small number of illustration projects.

As a writer, Vari's work centres around the theme of courage - how we can cultivate more of it so we can step more fully into the life that we most want to live.

Her first book, Seeds of Courage, published in September 2023, is a collection of stories, ideas, and snippets of wisdom on how to live a big life through small and gentle acts of courage.

In addition to her book, she has contributed her writing to platforms such as MamaMia, HuffPostThrive GlobalAllbright, and Hello Sunday Morning.

As a certified coach, Vari helps folks simplify their live and business, reduce confusion and chaos, and cultivate more joy.

She works with small business owners and freelance types, and also those making the transition from employment to working for themselves.

Workshop Schedule

Thursday 21 March
11am – 12pm (AEST)
Finding YOUR Sweet Spot. Together we will take all the things that make you YOU and craft them into a beautiful, helpful and exciting offer that has your clients saying, "I can't believe this exists!"

12pm - 12:15pm (AEST)
Connection Time. Share some of your story. Get to know your workshop buddies. Ask q's.

12:15pm – 1pm (AEST)
Lunch. Get some food. Rehydrate. Get outside into the sun. Do some stretching. 

1pm – 2pm (AEST)
Creating The Frame. We'll plan out the foundations of your offer including duration, pricing, pace, deliverables, communication plus how to surprise and delight your client in the most wonderful of ways.

2pm - 2:15pm (AEST)
Connection Time. Introduce your dog. Share your a-ha's. Tell us what you're grateful for.

2:15pm – 3pm (AEST)
Break. Have a dance party. Meditate. Eat a snack. Hug your kid / dog / partner / self. 

3pm – 4pm (AEST)
Connecting With Clients. We'll look at where to connect with more of these ideal clients (in ways that don't rely on social media), and how to form authentic partnerships to gain (and give) referrals. This has been a game-changer in my own creative business.


Friday 22 March
11am – 4pm (AEST)
Coworking Time. It's time to apply what you learned and create you offer! I will lead the group through a day of sustainable and productive creation time. 

We set the intention to have a sellable offer ready for you to invite clients into by the end of the day. This focused container is incredibly powerful. I will be available on the chat to offer feedback, advice and answer questions through the day.

Who Is This Workshop For?

This workshop is perfect for creative folks and freelancers:

  • graphic designers
  • web designers
  • copywriters
  • editors
  • illustrators
  • artists
  • photographers
  • content creators
  • virtual assistants

I prefer to work with small, intimate groups or privately with clients. 

That's the reason the workshop is limited to 10 people.

What Will I Learn?

Time Management
How to streamline your process to give you more space in your head, heart and inbox.
How to create a container for your clients so you never feel like you’re working for free again.
How to craft an offer that lives in the sweet spot between what you love to do and what is most helpful for your client.
Client Acquisition 
How to invite clients to work with you in a way that doesn’t feel salesy and doesn’t rely you social media.
Peaceful Productivity 
How to work WITH your calendar to reclaim your time, dial up your joy and revolutionise the way you get things done.

What's Included?

Your workshop ticket includes classes taught by Vari, individual coaching, coworking time, plus other super useful resources, including:
‘About Me’ Page Template
One of the most visited pages of your website and often the hardest to write, this fill-in-the-blank worksheet will ensure your ideal clients knows exactly why you are the perfect person for them to work with.
Case Studies 
Examples and stories of awesome signature offers by creative freelance types to inspire you to think outside the box.
This pre-workshop video and worksheet will give you the clarity and focus you need to make sure our time together is as useful as possible.

Get Your Ticket


Pay $1,200AUD today


Pay $1,800AUD today
Includes workshop plus one 30min private session with Vari after the workshop. To be used by 30 April 2024.

Pay in Full

Pay $3,000AUD today
Includes workshop plus one month of private coaching with Vari. incl. 4 x 45min 1:1 sessions with Vari plus unlimited WhatsApp support (voice note and text) for the month. All sessions must be used by 30 April 2024.

2 Payments

Pay $1,500AUD today and $1,500AUD next month
Prices are in Australian dollars.